PLAYBOOKS, PR INSIGHT & STORIES FROM THE FIELD
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Feb 16, 2023 4 MIN READ
Social Audio Starter Pack (2026)
Social audio platforms are the best marketing vehicles to quickly gain awareness for your personal brand or business. People are on the go 24/7 in different parts of the world, so your live Twitter spaces or podcast...
READ MOREFeb 14, 2023 2 MIN READ
3 Public Relations Objectives for New Businesses
As a public relations professional with experience in varying industries - entertainment, sports, hospitality, lifestyle - I emphasize to new businesses the significance of a public relations strategy for entering...
READ MOREOct 11, 2017 5 MIN READ
One Woman's Words on the Man's Hollyworld
(and the Top 5 Things Women in Entertainment Say about Sexual Misconduct) Preface: I'm prepared for criticism and threatening phone calls...
READ MORESep 4, 2017 2 MIN READ
Trifecta Cooks Takes Angelenos on a Six-Stop Japanese Journey
Dining in great company is one of the greatest gifts of all. We take a lot of things for granted; but to laugh with friends and make memories with loved ones while filling our stomachs with fine foods is a grand...
READ MOREJul 31, 2017 1 MIN READ
Helping Others Helps Me Too
Mentoring is my favorite - and most crucial - aspect of my work life. Teaching and helping others to grow helps me grow too... professionally, mentally, emotionally and intellectually. I spent the last 24 hours...
READ MOREAug 28, 2016 2 MIN READ
Make the Best of Your 20s. But Don't Let Your 20s Take the Best from You
In 2014, I re-branded my public relations business - the approach, clientele, values and mission - to what is now known as Wilshire Austin. Doing so was all possible through the partnership with and inspiration,...
READ MOREAug 25, 2016 4 MIN READ
How to Fashionably Admit Your Faults
As millions of dollars bleed from Ryan Lochte’s endorsement deals, the beleaguered Olympian faces another challenge: rehabilitating his image.
READ MOREFeb 4, 2016 1 MIN READ
So You Want To Work In Sports & Entertainment PR?
Hands down, the most thrilling part of my career as a public relations professional is speaking to college students about the real world of working in entertainment and sports.
READ MOREJan 11, 2016 1 MIN READ
Why I'm Here: It's Cool to Help
I’m a St. Louis native living, working and life-ing in Los Angeles, California. Although my expertise is in public relations in entertainment and sports, I dedicate my time, heart and energy to mentoring. Specifically,...
READ MOREFeb 24, 2015 1 MIN READ
Use Community Forums to Bring Neighbors and Ideas Together
I'm proud to be involved with Pershing Square Renew and the transformation of Downtown LA. Currently, I provide community relations and social media input to the Special Task Force Committee of Pershing Square Renew,...
READ MOREFeb 19, 2015 1 MIN READ
Film + Social Influence + Social Good = The New Hollywood
Working with people who take social leadership to the next level is the cool thing to do. I recently joined Filmanthropic - founded by Jordan Roberts and Wolfgang Puck brand co-founder Barbara Lazaroff - a production...
READ MOREJan 11, 2011 5 MIN READ
M. on Image In The Workforce
A recent study at the University of Pennsylvania’s Wharton School of Business is turning image on its head. In it, test subjects perceived men with shaved heads as more masculine, taller –and even greater leaders –than...
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